- Organisation: SME
- Sectors: Technology
Harry had built up a successful software business over the last 23 years which was experiencing a lack of growth and increasingly uncertain future, with flat-lining revenues in its core product market.
Recognising that both he and his management team needed to break out of their current thinking, Harry engaged us to help identify a new engine for future growth.
We initially facilitated a number of workshops with the team to map their current business model and capture key market attributes for their existing product. We also provided business consultancy services and data analysis to help select 5 new market segments.
Harry’s team then systematically tested a sample of each market, with the results pulled together in a final workshop to prioritise and plan investment.
With this new direction in place, Harry felt confident that his business now had a more sustainable future.