Market Development

Market Development

Market Development

  • Organisation: Scaleup
  • Sectors: FMCG
  • Technology: Software, Analytics, Business Intelligence
  • Impact: Growth

Our client provided SaaS and consulting services to major FMCG brands around pricing and revenue management.

This was a global market, with a complex and high-value sales process across multiple stakeholders.

We were engaged to identify opportunities with corporates across UK and Europe, managing an outreach programme aimed at facilitating introductions to our client’s commercial team.

We comprehensively mapped 500+ organisations, identifying stakeholders within multiple regions, and opened up new opportunities in UK, Ireland and across Europe, driving customer acquisition and pipeline growth.