Market Engagement

Market Engagement

Market Engagement

  • Client: Logica
  • Sectors: Retail, Media, Advertising
  • Technology: Digital, Cloud

This was a project working with the digital innovations team within a £400m multinational consulting and outsourcing services company.

We were hired to help assess product-market fit for a new digital platform that had been developed specifically for Media and Retail companies.

We identified key market stakeholders within target organisations and engaged each one to uncover opportunities for proof-of-concepts. This approach opened up new routes-to-market for our client that had not been anticipated.

Over an accelerated 90-day project, we achieved 100% of performance objectives and delivered 27 x C-level meetings with the target audience for our client’s internal team to pursue.