Market Research

Market Research

Market Research

  • Organisation: Multinational
  • Sectors: Software, Technology

We designed and delivered a qualitative research project to assess UK market perceptions around Artificial Intelligence (AI) for an international software development company.

The client wanted to understand market maturity, as well as attractiveness of specific markets, including both private sector and government.

We ran a stakeholder engagement project, approaching 81 companies and conducting in-depth interviews with 13 executives to deliver valuable insights.

Following on from our research we supported a trade mission to the UK, facilitating meetings with research contributors which resulted in signed NDAs and early discussions around opportunities.