- Organisation: SME
- Sectors: Technology
Our client was a UK software company that was challenged by flat-lining revenues and lack of growth within its core product market.
Working with the leadership team, we ran a business development project to help identify, test and validate attractive new markets for its existing product.
We facilitated a strategy workshop to capture key market attributes and conducted a data-driven analysis to identify and select 5 new market segments.
Our client then systematically tested a sample of each market, with the results analysed by the team to prioritise future marketing investment.