Perception Audit

Perception Audit

Perception Audit

  • Organisation: Multinational
  • Sectors: Digital, UX, Government, Health
  • Technology: Artificial Intelligence, Machine Learning

We conducted qualitative research to assess UK market perceptions around Artificial Intelligence.

Our client was an international software development company based in US and Europe, that wanted to understand market maturity, as well as attractiveness of specific market sectors for this technology.

Through engaging with partners across the digital ecosystem, we approached 81 companies and conducted in-depth interviews with 13 C-level executives to deliver valuable insights.

We then facilitated introductions and meetings in London with one of our client’s team, based in Europe, to explore opportunities and sign NDAs to pursue potential collaborations.