Perception Audit

Perception Audit

Perception Audit

  • Organisation: Multinational
  • Sectors: Government, Health
  • Technology: Artificial Intelligence, Machine Learning
  • Impact: Growth

We conducted qualitative research to assess the UK market around Artificial Intelligence in government and public services.

Our client was an international software development company based in US and Europe, that wanted to understand market attractiveness and partnership opportunities for this technology.

Through engaging with partners across the digital ecosystem, we approached 81 companies and conducted in-depth interviews with 13 C-level executives to deliver valuable insights.

We then facilitated introductions and meetings in London with one of our client’s team, based in Europe, to explore opportunities and sign NDAs to pursue potential collaborations.