Product Development

Product Development

Product Development

  • Organisation: SME
  • Sectors: eCommerce, Logisitics
  • Technology: Software
  • Impact: Growth

We delivered a project for a UK Software Vendor specialising in warehouse solutions for mid-market companies.

The engagement was to assist the client in deciding on whether to develop a version of their core product aimed at a new market segment.

Working directly with the board, we ran a workshop to capture key objectives and KPIs for the study, as well as verify questions that needed to be answered to support an investment decision.

We completed a data-driven analysis of existing and potential markets, including competitor mapping and market sizing. We also interviewed potential resellers to understand market perceptions and demand.

Our study was presented to the board, after which the client abandoned the concept.