Product Pivot

Product Pivot

Product Pivot

  • Organisation: SME
  • Sectors: Travel
  • Technology: Digital, Cloud
  • Impact: Growth

We were engaged by a SME software company to rescue a mis-fired product launch.

After investment of 18 months and £200k, the launch of a new cloud-based solution had failed to gain market traction or deliver any revenue.

We conducted an analysis of the current sales opportunity pipeline, across broad market segments, and engaged prospects to understand key issues delaying or holding back decisions.

From our conversations we identified the travel sector as one which offered the best opportunity for conversion.

Working with the leadership and commercial teams, we assisted with refining the proposition specifically for travel sector personas and created a marketing campaign to verify the market.

Within 6 months our client had secured key reference accounts and built a sales pipeline worth £565k.