Product Strategy

Product Strategy

Product Strategy

  • Organisation: SME
  • Sectors: eCommerce, Logistics

We were engaged by the founder of an independent software vendor specialising in warehouse solutions for mid-market companies.

The business had grown significantly over the years to become a leading provider in their own market niche.

Our client was wrestling with an idea to develop a different version of their core product aimed at a new market segment, something which would require significant investment with unknown returns.

They admitted that it was an “itch they wanted to scratch” but were unsure it was worth pursuing.

As part of a business consultancy engagement, we facilitated a workshop with the client to capture their objectives, understand key assumptions and identify answers needed to support an investment decision.

We then managed a data-driven analysis of existing and potential markets, including competitor mapping and market sizing. We also interviewed potential resellers through a stakeholder engagement activity to understand market perceptions and demand.

We presented our findings to the founder so that they could objectively evaluate options and decide on how to move forward.

Subsequently the founder decided to abandon the concept in favour of further investment in their core product, satisfied that they had at least given their itch a scratch.