Product Strategy

Product Strategy

Product Strategy

  • Organisation: SME
  • Sectors: eCommerce, Logisitics

We delivered a project for a UK Software Vendor specialising in warehouse solutions for mid-market companies.

The business consulting engagement was aimed at assisting the client with a strategic decision whether to develop a version of their core product aimed at a new market segment.

Working directly with the business owners, we ran a workshop to capture key objectives and KPIs for the study, as well as verify questions that needed to be answered to support an investment decision.

We then managed a data-driven analysis of existing and potential markets, including competitor mapping and market sizing. We also interviewed potential resellers to understand market perceptions and demand.

Our study was presented to the business owners, after which the client abandoned the concept.