Our Approach:

• Business Model Mapping: Facilitated a workshop to map the current business model and capture key market attributes of existing products.
• Brainstorming Sessions: Collaborated with the team to generate potential new market segments.
• Market Experiments: Guided the team in conducting experiments to test a sample of each identified market.
• Prioritisation and Planning: Conducted a final workshop to prioritise market segments and develop an investment plan.

The Result:

With a clear direction and prioritised market opportunities, the founder and their team felt confident in the business’s sustainable future. This strategic shift enabled them to pursue new avenues for growth beyond their traditional markets.

Seeking to resolve these issues, the directors engaged Maine Associates to facilitate team alignment.

Our Approach:

• Confidential Stakeholder Interviews: Conducted private discussions with internal stakeholders to gather candid feedback, which was then anonymised and presented to the directors to provide insight into the team’s perspectives.
• Facilitated Away Day: Organised an off-site session with all managers to foster open communication, address raised concerns, and secure buy-in for the proposed changes.

The Result:

The away day created an environment where team members felt comfortable expressing their views, leading to a positive shift in dynamics. One director noted the “informal formality” of the session as a significant contributor to the business’s progress. Following the session, the directors successfully implemented their plans, steering the company in a new direction.