New Market Strategy
- Organisation: SME
- Sectors: HR, Enterprise
- Technology: Software
- Impact: Growth
Our client was a UK software company that was challenged by flat-lining revenues and lack of growth within its core product market.
Working with the leadership team, we helped identify, test and validate attractive new markets for its existing product.
We facilitated a workshop to capture key market attributes and conducted a data-driven analysis to identify and select 5 new market segments.
We then systematically tested a sample of each market, which validated a clear winner for future marketing investment.