New Market Strategy

Our client was the Founder of a successful software business which they had built-up over the last 23 years; this was at a time when the business was experiencing a lack of growth and increasingly uncertain future, with flat-lining revenues in its core product market.

Recognising that both they and their management team needed to break out of their current thinking, we were engaged to design and deliver workshops that would help identify new markets for future growth.

We initially facilitated a workshop with the team to map their current business model, capture key market attributes for their existing product and then brainstorm potential new market segments.

Our client’s team then ran experiments to test a sample of each market, with the results pulled together in a final workshop to prioritise and plan investment.

With this new direction in place, both the Founder and their team felt confident that the business now had a more sustainable future.