New Market Strategy

A founder of a successful software business, established over 23 years, faced stagnating revenues in its core product market. Recognising the need for fresh perspectives, they engaged Maine Associates to identify new market opportunities for sustainable growth.

Our Approach:

• Business Model Mapping: Facilitated a workshop to map the current business model and capture key market attributes of existing products.
• Brainstorming Sessions: Collaborated with the team to generate potential new market segments.
• Market Experiments: Guided the team in conducting experiments to test a sample of each identified market.
• Prioritisation and Planning: Conducted a final workshop to prioritise market segments and develop an investment plan.

The Result:

With a clear direction and prioritised market opportunities, the founder and their team felt confident in the business’s sustainable future. This strategic shift enabled them to pursue new avenues for growth beyond their traditional markets.